The shift from static 2D images to dynamic 3D and AR product models is transforming how consumers engage with products online. Rather than relying on simple photos, AR and 3D models allow customers to interact with products in a fully immersive way. For example, furniture brands like IKEA use AR to let customers visualize how a piece will look in their homes, giving them a better sense of scale and design. This level of interactivity not only boosts customer confidence but also leads to higher conversion rates, with research showing that products with AR experiences can increase purchase intent by over 40%.
AR and 3D models are expected to become the new standard in e-commerce. Shoppers will be able to rotate, zoom in, and see products. This shift will make it easier for businesses to showcase their products in a way that feels real and tangible!
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